Tenant Victory Fund

As the Brand and Communications Designer for Tenant Victory Fund, a political action committee that will support California State Legislature candidates who are fighting for tenant rights and protections, I created the logos and am currently working on cultivating the visual identity of the PAC.

The iteration process for the logo and branding started with the first brief I received. In it, I received some notes along with a rough logo idea:

• 1-2 colors that stand out

• I think I prefer reds? But open to other colors too, truly just something that will stand out

• Illustration that can stand alone as a logo

• Either a home or apartment building or something? I’m open

• Logo should include the name: Tenant Victory Fund

• The simpler the better honestly